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LONDON, Sept 28 (Reuters) - Philip Morris International (PMI) on Thursday signalled a slower than anticipated U.S. roll out of its IQOS heated tobacco device, a choice analysts said was positive for its competitors in the short term. The New York-listed Marlboro maker also said it aims for more than two thirds of its net revenues to come from "smoke-free" products by 2030, up from 50% in 2025, as it tries to transform its image from a cigarette purveyor to a driver of the shift to healthier alternatives. Investors have been closely watching IQOS’ entry into the U.S., the world’s (...)